The empowering language of creativity

How can we talk about creativity and innovation to make it part of our business as usual? Like many things, permission to think freely starts at the top.

Empowering team members to suggest and develop creative solutions is a leadership responsibility. To some leaders it might feel like they're handing the keys to the asylum over to the inmates, but smart leaders who foster and celebrate creativity assure long-term team and organisational viability by creating an enabling environment where new ideas flourish.

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