Uber ... for women? Start-ups hope to match female passengers with female drivers
Ginny Young sat with eight women, all of them senior citizens, this spring while a focus group leader lobbed questions at them.
“Who has used Uber or Lyft before?” Young raised her hand.
“How about taxis?” A few more hands went up.
“If you booked a ride, would you prefer if the driver was a woman?” Absolutely.
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