The 5 best online mattress startups for every type of sleeper

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.

Shopping for mattresses was once awkward and inconvenient; laying down in a warehouse with a sales clerk next to you is hardly the best way to judge your level of comfort.

But one surprising market that has flourished in the direct-to-consumer space is mattresses.

Below we're rounding up our favorite direct-to-consumer mattress startups, all of which come with pretty solid offers. In most cases, you're saving money on what you would be paying if you went to a showroom, and each has the added convenience of being delivered directly to your door.

Further, every mattress listed here comes with a 100-night trial, so if you try one out and don't think it's the right fit for you and your sleeping habits, you can simply return it a try out another one. If you're the type to truly chase down a deal, you could work this to get 495 nights of sleep on free mattresses, but we're going to guess you'll find something you like enough to buy before it comes to that.

And once you do settle on a mattress, be sure to treat yourself to a new set of sheets as well.

Helix

Helix emphasizes the customization of its mattresses, with the goal of outfitting every customer with the perfect sleeping surface. After filling out a questionnaire with information such as your height, weight, firmness preference, and sleeping style, Helix will develop your very own sleep profile, which will be analyzed to optimize the performance of your mattress.

They can even set you up with a split mattress so that you and your partner can both be perfectly comfortable on your side of the bed.

Helix's mattresses are available in the following sizes: twin ($600), twin XL ($700), full ($800), queen ($900), king ($995), California king ($995). Click here for more purchasing information, or order through Amazon here.

Leesa

In just two years of existence, Leesa has quickly become a major player in the straight-to-consumer mattress marketplace. As opposed to Helix’s customization model, Leesa has focused on creating one mattress that works for everyone.

There are different strategies to get to a great night’s sleep; Tech Insider reporter Rafi Letzter reports backs these claims up, confirming Leesa is perfect for his side-sleeping, back-aching, medium build. Letzter also notes that "back sleepers with large buttocks and more heavyset stomach sleepers might also appreciate the brand's softer cushion."

Leesa's mattresses are available in the following sizes: twin ($525), twin XL ($625), full ($790), queen ($890), king ($990), California king ($990). Click here for more purchasing information.

Tuft and Needle

Tuft and Needle was one of the first companies in the straight-to-your-door mattress marketplace.

Launched in 2012 by two Silicon Valley software engineers, the company is unique in that it still has not raised outside capital, meaning the only people cofounders JT Marino and Daehee Park are beholden to are their customers. And their customers should be fairly happy, as Tuft and Needle still boasts the most affordable mattresses in the industry, with its California King going for just $750.

Tuft & Needle's mattresses are available in the following sizes: twin ($350), twin XL ($375), full ($500), queen ($600), king ($750), California king ($750). Click here for more purchasing information.