Learn the key to bewitching your audience from the CEO of Pottermore

Susan L. Jurevics

It's official — Pottermania is back.

The "Harry Potter" spinoff "Fantastic Beasts and Where to Find Them" is due at the box office this fall. The JK Rowling-approved play "The Cursed Child" opened in London Saturday to glowing reviews. Then the production's script hit shelves today — sparking record numbers of pre-orders in the US.

But then again, passion for this magical franchise never really went away, largely thanks to Pottermore. With former Sony exec CEO Susan Jurevics at the helm, the official "Harry Potter" site's dedication has kept the franchise's flame burning as brightly as the Goblet of Fire.

Everything little thing this exec does is magic — literally. That's why we're delighted she will be speaking at Business Insider's IGNITION conference in December about how to keep your audience enchanted.

Jurevics definitely has the magic touch when it comes to keeping "Harry Potter" fans engaged. Under her leadership, the website has garned some truly supernatural traffic lately. Big successes have included the staggered release of new stories about beloved characters and a new, monster hit quiz that sorted fans into the houses of America's recently revealed wizarding school.

That's why we can't wait to fall under Jurevics's spell this December.

Other IGNITION speakers include Airbnb cofounder Nathan Blecharczyk, AOL CEO Tim Armstrong, 21st Century Fox CEO James Murdoch, and Time Warner CEO Jeff Bewkes. IGNITION takes place December 5-7 at the Time Warner Center in New York City.

Act now – early-bird tickets are available for a limited time!

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NOW WATCH: A new trailer for the first 'Harry Potter' spinoff movie shows off a bunch of magical creatures