The 3 most important things every sales team should do to sell more

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The sales culture in tech has changed dramatically over the past few years.

With the rise of sales-related software and changing customer demand, salespeople no longer just rely on personal relationships and three-martini lunches to sell their products.

Instead, the new sales culture requires more technology input, role specialization, and teamwork to maximize the chances of selling, according to DocSend, a sales document analytics software maker.

To illustrate this change, DocSend has recently put together an infographic based on data from LinkedIn, Salesforce, CEB, and McKinsey, explaining why this change is happening and how you could improve your sales culture as well.

Take a look:

DocSend says the old sales model is outdated and inefficient. Sales data is dispersed, salespeople work individually, and the overall sales process is disorganized.

That's a big problem in today's sales environment where buyers have higher demands. Purchasing decisions are made by consensus and everyone wants higher, measurable returns. A lot of customers now ask for customization, and third party consultants often get involved as well, further complicating the sales process.

To deal with this change, DocSend points out 3 things you should do immediately to sell more. First, use sales-related software across the entire sales process. Make CRM software like Salesforce your database tracker, and use predictive analytic software like Insidesales.com to make smarter decisions. Social selling tools like LinkedIn or e-signature software like DocuSign are also must-haves.