Millennials reveal 100 brands they love

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Millennials make up a crucial group of consumers.

Ad agency Moosylvania asked more than 1,500 millennials — defined as 16 to 36-year-olds — to select their favorite brands. 

Some are surprising.

"Ultimately, the functionality of how the brand serves the consumer seems to win out," Norty Cohen, CEO of Moosylvania, said in a statement. 

Here are the top brands according to the survey.

100. Dollar Tree

Headquarters: Chesapeake Bay, Virginia

Place on last poll: N/A

Why it's hot: Dollar General is cheap and convenient. It's also becoming more prevalent, and thereby even more convenient, since snatching up 41 of Walmart's failed Express stores.

99. DC Shoes

Headquarters: Huntington Beach, California

Place on last poll: 96 

Why it's hot: DC Shoes is all about cultivating a skateboarding lifestyle. In the past, the brand engaged its audience by with its #TraseYours campaign, wherein the Talenthouse community of artists were able to design shoes for chances to win cash prizes. 

98. Carter's

Headquarters: Atlanta, Georgia

Place on last poll: 95

Why it's hot: The brand has mastered social media. Millennial parents who want to share photos of their babies (wearing Carter's apparel, no less) can use its hashtag #lovecarters. Carter's features those photos of adorable kids on its website, too.