Macklemore is no stranger to the specter of drugs and addiction, has been fairly open about his own struggles with substance abuse since the beginning of his career, but this is the starkest portrayal of that struggle yet. In the clip, which is directed by Jason Koenig, the Seattle rapper addresses the way big pharmaceutical companies have enabled so many unsuspecting people to become addicted to drugs, particularly legal drugs that are often prescribed without proper warnings or information about their addictive properties. The track features Ariana Deboo on the hook, and the visuals are a harrowing look at the many stages of withdrawal.
