Lyft lifts off with new look, light-up beacons
NEW YORK — Ride-hailing service Lyft, the underdog rival to Uber, is getting rid of its iconic pink moustache logo and replacing it with something more useful — beacons.
The light-up beacons, which Lyft calls “amps,” will be on the dashboard of Lyft drivers’ cars beginning Jan. 1 in New York, Las Vegas, San Francisco and Los Angeles.
Beacons can communicate with people’s smartphones using Bluetooth technology. In retail stores, this means guiding you to a certain shoe display, for example.