Science Reveals the Secret To Giving the Perfect Gift

Remember that time you decided to go off-registry and get your friend something unique for her birthday? Or the time you had that clever idea of getting your sibling a surprise for Christmas — even though he not-so-subtly sent you a link to his Amazon wish list? Though your heart was in the right place, odds are your approach was totally off the mark, according to new research Current Directions in Psychological Science, a journal of the Association for Psychological Science.