Epic and Lego have a long-term plan to make Fortnite more than battle royale
A year ago, Epic kicked off a bold plan to turn Fortnite into a broader ecosystem for all kinds of games. And that plan was led by the launch of Lego Fortnite, a Minecraft-style survival game that sits alongside the likes of battle royale and the music-themed Fortnite Festival inside of Fortnite. Now, Epic is pushing into another new direction with the launch of Brick Life, a Lego-themed city where players can live virtual lives, much like in Grand Theft Auto roleplaying servers.
The ongoing goal, according to Devin Winterbottom, Epic’s executive vice president of game development, is to keep expanding in ways that make people rethink what Fortnite actually is. “The worst outcome for us is that everything looks like battle royale,” Winterbottom says. “That’s not what we want to do.”
For Brick Life, that takes the form of a family-friendly nonviolent space where players can explore and socialize inside of a Lego city. It launches today as part of a broader rebranding of Lego Fortnite; now, those two words refer to a hub that houses all of the Lego experiences in the game, while the survival title has been renamed Lego Fortnite Odyssey. In between those two major releases, Lego...