How Elon Musk’s xAI is quietly taking over X
When Elon Musk launched his own AI startup, xAI, he touted a key advantage over his competitors: access to the vast trove of data from his newly acquired social media platform Twitter. By implementing new API fees on the network he quickly renamed X, Musk locked out other AI companies, maintaining exclusive access for his own models. And he began using X’s millions of users to test the results.
Musk has been using this distribution channel since xAI launched its first version of the Grok large language model, adding features like trending story summaries and AI-generated questions on posts as well as releasing the Grok chatbot (initially) to X users exclusively. Now, a slew of new AI features is coming. Per the findings of reverse engineer Nima Owji, the platform appears to be developing AI-powered post enhancements, including a feature that lets Grok modify your tweets. The chatbot also appears to be adding location-based queries, letting users ask about things nearby, like grocery stores.
xAI’s takeover of the platform once known as Twitter is so unmistakable that even its branding has crept into X’s most visible real estate, with “xAI Grok” now commanding prominent placement...