A London publishing startup that's received money from Google Ventures announced today that it has sold over a million of its personalised children's books.
Lost My Name — founded in 2012 by Asi Sharabi and Tal Oron — creates customised books based around a child's name. The books are created and ordered online, then sent out to printing partners around the world.
The Hackney-based company, which took investment from Google Ventures in June when it raised $9 million (£6 million), revealed the milestone in a press release today where it also highlighted how "The Little Boy/Girl Who Lost His/Her Name" has gone from being an obscure book to the bestselling picture book in the UK, Australia, and Canada. The company also claims it is the highest grossing picture book in six markets, including the US.
"As a technology company, we’re very proud to be innovating on one of the oldest media formats in the world - the physical book," said Oron. "We think technology equals possibility. And possibility is the dominant currency in wonderful, nostalgic storytelling, where the book’s job is to inspire children to believe in adventure; that anything can happen if they imagine it. As screens become more and more seductive to children, there is an increasing need to inject more magic into books - to find new ways to spark their imagination."
Last month, Lost My Name released a second book called "The Incredible Intergalactic Journey Home".
To celebrate the million books sold milestone, Lost My Name released some data showing how naming trends worldwide are reflected in the books it has created.
Lost My Name has created books for 97,827 different names, of these 64,027 appear only once.
Globally, Oliver and Olivia are the most popular names
Lost My Name found interesting correlations between popular culture events and their influence on children’s names trends. For example:
Nine months following the release of Disney’s Frozen in December 2014, Lost My Name saw a spike in sales of 'Elsa' and ‘Anna books
A similar trend was discovered in the months following Game of Thrones Season 4. There was a spike in Lost My Name books ordered for names from the series e.g. Arya, Daenerys & Cersei
"Taylor" books peaked in September 2014, following the release of "Shake it Off"
Names with the highest scrabble score include: Mackenzie (26 points), Zachary (24 points) and Elizabeth (23 points)
Спортивные игры в СЛД "Москва-Сортировочная" филиала "Московский"
Певец Дмитрий Камский готовит к релизу новый сингл "Песня Земли"
Москва слезам не верит: в ТПП РФ подержали инициативу по защите прав предпринимателей
Филиал № 4 ОСФР по Москве и Московской области информирует:
С начала 2024 года 140 тысяч женщин и новорожденных Московского региона получили услуги по родовым сертификатам
Faculty of International Journalism and Mass Communications Eurasian International University is conducting an additional intake of applicants!
England U20 overpower France to be crowned world champions
Exclusive - Sayantani Ghosh expresses happiness as sets of her show Dahej Daasi shifted close to her home; says 'I've been manifesting this for quite some time now'
Филиал № 4 ОСФР по Москве и Московской области информирует:
С начала 2024 года 140 тысяч женщин и новорожденных Московского региона получили услуги по родовым сертификатам
В России почти за миллион продают Москвич-2141, простоявший в гараже с 1994 года
According to BioWare, Dragon Age: The Veilguard is the first entry in the series where "the combat's actually fun" and where characters are "intentionally" the focus of the storytelling, which seems pretty unfair on the first three games
D&D's new 2024 Player's Handbook will have 10 species to choose from including goliaths, and drow will be closer to their Baldur's Gate 3 version
Интервью AppTime с компанией Innova: релиз Gran Saga в России, внутриигровая оплата и «Масленица» в корейской MMO
Филиал № 4 ОСФР по Москве и Московской области информирует:
С начала 2024 года 140 тысяч женщин и новорожденных Московского региона получили услуги по родовым сертификатам
Скончался актер из сериала «Московская борзая» Владимир Королев
Прощай, ЕС! Россия будет поставлять газ в Иран по сверхмощному трубопроводу
Отрытый конкурс красоты и таланта «Одна на миллион»
Несколько авиарейсов в Томск задерживаются из-за тумана
Филиал № 4 ОСФР по Москве и Московской области информирует:
С начала 2024 года 140 тысяч женщин и новорожденных Московского региона получили услуги по родовым сертификатам
Спортивные игры в СЛД "Москва-Сортировочная" филиала "Московский"
Представители «Метровагонмаш-Сервиса» посетили СЛД «Москва-Сортировочная» филиала «Московский» компании «ЛокоТех-Сервис» для обмена опытом
До конца июля анимационная компания «ЯРКО» проведет еще одно мероприятие в ТРЦ «Ривьера» – развлекательную программу по мотивам мультсериала «Команда МАТЧ» (27 июля).
Спортивные игры в СЛД "Москва-Сортировочная" филиала "Московский"
Спортсменки из Красногорска выиграли «Кубок футбольных мам» в Коломне
Росгвардейцы обеспечили безопасность во время футбольных матчей в Москве