IDG Contributor Network: Predictions: Driving enterprise leaders and innovation in 2016

Enterprise innovation is more than just ideas. It needs to be combined with data, design and a culture willing to adopt it for companies to truly deliver exceptional customer experiences. There has never before been more opportunity for organizations to achieve measurable and dramatic results, and I predict several critical trends over the coming year that will determine leaders and laggards in the evolving enterprise IT space:

Move up the analytics maturity scale

Today, companies aren’t simply analyzing data -- they’re integrating different data sources, like predictive and prescriptive intelligence tools, to speed up their ability to mine huge data sets and uncover new insights. The best companies are thinking about analytics beyond charts and graphs; they’re seeing analytics as a story, a conversation, and a collaboration to arm employees with action-based insights that help them make smarter day-to-day decisions.

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