Can Seeso’s Cult Comedy Approach Break Into Streaming?

How do you launch a new streaming service in 2015? Generalists like Netflix, Hulu, and Amazon’s Prime Video, with their broad (though not deep) selections of shows and movies, are already well established, and there’s only so many à la carte services consumers are willing to pay for before all those $10-a-month bills start to make cable look like a better deal. More outlets are popping up by the day, but as Yahoo! and Snapchat have learned, breaking into the streaming game, particularly with original programming, isn’t a failsafe strategy for growth. …Read More