TVS Motor Company Accelerates Rural Reach with CSC Grameen eStores Partnership

The Indian two- and three-wheeler manufacturer, TVS Motor Company, has joined forces with CSC Grameen eStores to conquer the Indian commercial vehicle market. This strategic partnership leverages CSC Grameen’s vast network, built by CSC eGov to bridge the digital divide in rural India.

CSC Village Level Entrepreneurs (VLEs) will transform into local brand ambassadors for TVS Motor’s commercial vehicles, including the popular King Deluxe, King Duramax, King Duramax Plus, and King Kargo. This empowers VLEs while ensuring customers receive product information in their preferred language and local context. This fosters deeper customer understanding and builds a stronger brand connection for TVS Motor Company.

Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company said, “This partnership with CSC Grameen eStores is a significant step forward in expanding our reach to previously untapped areas. VLEs, integrated within their local communities, can explain our product offerings in a familiar way, fostering deeper customer connections and driving sales.”

Avani Kapoor, Sr. Vice President & Business Head, CSC Grameen eStore said, “We are delighted to welcome TVS Motor Company to the CSC network. Our mission aligns perfectly with ‘Atmanirbhar Bharat,’ aiming to bring world-class products to rural India. TVS three-wheelers are a valuable addition to our platform, empowering VLEs to offer exceptional choices to customers seeking reliable commercial vehicles.”