When does Prime Day end?

The 2024 Amazon Prime Day sales event started on July 17 and ends Wednesday, July 18 at 11:59 pm Pacific. That's Thursday at 2:59 am Eastern, and 7:59 am in the UK. (Find your time zone here.)

The end of Prime Day will mean you can no longer claim a special selection of free games—which includes Chivalry 2, one of my favorites—and will see the conclusion of any special "Prime Day" labeled deals on Amazon.

• We're curating all the best Prime Day PC gaming deals right here.

Other retailers feed off of the deal-seeking environment created by Prime Day and run their own competing sales events, and they aren't necessarily going to flip the prices back to MSRP just because Amazon's event is over. Even Amazon itself will still host plenty of discounts after Prime Day officially ends, so don't feel too much pressure to act now (❗❗) on a sale you're half-heartedly into.

At any time of year, the hard thing is finding deals that are actually deals. We use price trackers like CamelCamelCamel to make sure that "discounts" are genuinely discounts, since nothing except brand new products actually sell as MSRP. You'll also find things like big price cuts on old laptops that aren't actually worth it, because you can get newer hardware—like a more recent GPU, for example—for comparable prices.

In our main Amazon Prime Day hub, we've collected all the best deals we've found from Amazon and elsewhere. Jacob has also built a gaming PC for around $1,000 using Prime Day deals.