Is Shame An Overlooked Design Tool?
A series of billboards publishing racist online comments prompts the question: Should designers use shame to shape public behavior?
When they aren't hiding behind a cloak of anonymity, racist Internet trolls often count on the fact that their digital and online lives don't overlap. A group in Brazil is trying to show that online comments have real-life consequences by bringing the fight right to the trolls' door: billboards publishing their comments in their own neighborhoods for all to see.