Triumph Extends Anniversary Offer, Celebrates Sales Milestone

Triumph Motorcycles, in partnership with Bajaj Auto, has extended its first-anniversary celebration offer of Rs. 10,000 off on the ex-showroom prices of the Speed 400 and Scrambler 400X until August 31, 2024. This decision comes in response to the overwhelming customer response to the offer, which was initially announced in July to commemorate the sale of over 50,000 Triumph 400cc motorcycles in over 50 countries.

With this extension, Triumph customers can continue to avail of the discount at all 100+ Triumph dealerships across 75 cities in India. The Speed 400 will be available at Rs. 2.24 lakh and the Scrambler 400X at Rs. 2.54 lakh (ex-showroom Delhi).

A Year of Triumph

The past year has been marked by significant milestones for the Triumph-Bajaj partnership. Launched in July 2023, the Speed 400 and Scrambler 400X garnered over 10,000 bookings within the first ten days. Today, the models have achieved global recognition, with sales exceeding 50,000 units across 50 countries.

Triumph has also expanded its dealer network from 15 to over 100 showrooms in India, making its motorcycles more accessible to a wider audience. The company has organized numerous rides and community events, fostering a strong Triumph community in the country.

Sumeet Narang, President Pro-Biking, Bajaj Auto Ltd., expressed his delight at the success of the partnership and the positive response from customers. He emphasized the company’s commitment to providing exceptional customer service and building a strong Triumph community in India.