Tata Motors has achieved a significant milestone with its Punch sub-compact SUV, crossing the 4 lakh sales mark in just 34 months since its launch in October 2021. This makes the Punch the fastest SUV to reach this milestone in …
Tata Motors has achieved a significant milestone with its Punch sub-compact SUV, crossing the 4 lakh sales mark in just 34 months since its launch in October 2021. This makes the Punch the fastest SUV to reach this milestone in India.
The Punch has been a key driver of Tata Motors’ growth, capturing a dominant 68% market share in the sub-compact SUV segment in FY24. Its success can be attributed to a combination of factors including bold design, high ground clearance, advanced features, and a strong focus on safety. The Punch was the first in its segment to achieve a 5-star Global NCAP rating and has consistently ranked among the top-selling cars in India.
The introduction of the Punch CNG and Punch EV variants further expanded the model’s appeal, catering to a wider range of customer preferences. The CNG version, equipped with Tata Motors’ innovative twin-cylinder technology, has contributed significantly to the Punch’s overall sales. The electric Punch.ev has also been well-received, helping to drive EV adoption in the country.
With a 17.7% market share in the compact SUV segment and a 27% year-on-year sales growth in FY24, the Tata Punch continues to be a strong performer for Tata Motors.
Speaking on this accomplishment, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Tata Motors has always been known for its deep understanding of the Indian consumer. This attribute enables us to create disruptive yet highly functional products. With the Punch, we not only introduced the Indian market to a new sub-segment but also successfully democratized the SUV attributes by offering a comprehensive package in a compact footprint. We are elated that the Punch has resonated so well with the Indian consumers and has progressively found a loyal customer base, who have become its biggest brand ambassadors. We take great pride in crossing this milestone and are confident that the next 1 Lakh will be achieved even faster.”
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