Hero MotoCorp Launches Flagship ‘Premia’ Store in New Delhi as Part of Premium Expansion

Hero MotoCorp, today strengthened its premium portfolio with the inauguration of its first ‘Premia’ store in the capital city. This strategic move aligns with the company’s broader focus on elevating its brand experience.

Located in the heart of New Delhi’s automotive hub, Naraina Industrial Area, the new Premia store offers a comprehensive range of Hero, VIDA, and Harley-Davidson motorcycles. The state-of-the-art facility boasts a modern design, incorporating digital technologies to enhance customer engagement.

Hero MotoCorp has been rapidly expanding its Premia network across India, with over 40 stores already operational in more than 35 cities. These premium outlets are designed to provide customers with a world-class experience, featuring professionally trained sales consultants and dedicated service experts.

At the store’s grand opening, Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handed over the keys to the first customers of the Mavrick 440, VIDA V1, and Harley-Davidson X440.

The Premia store showcases Hero MotoCorp’s premium offerings, including the recently launched Mavrick 440, the electric VIDA V1, and the iconic Harley-Davidson X440. Customers can also explore a wide range of merchandise and accessories from both Hero MotoCorp and Harley-Davidson.

This expansion underscores Hero MotoCorp’s commitment to delivering exceptional products and experiences to its customers in the premium segment.