Keurig isn't just about coffee anymore — here's the groundbreaking technology that is the future of the business (GMCR)
Keurig
Keurig Green Mountain's next big thing is its cold-drink maker, as the recently-acquired company attempts a financial comeback. Called the Kold, it is going to be rolled out nationally next year. Right now, it is available on the company's website and in a few retailers.
On Monday, Keurig announced it is being acquired by JAB Group — which also has a majority stake in coffee-centric companies such as Peet’s Coffee & Tea, Caribou Coffee Company, and Jacobs Douwe Egberts — for $92 per share.
The deal comes after a year in which shares of Keurig lost about 60% of their value, with an all-time split-adjusted high of around $150 per share last November.
Keurig faces a saturated market for its hot drink brewing machines, which means a lot is riding on the Kold — which can deliver a carbonated, chilled beverage in 90 seconds without using a CO2 canister.
There's a lot of technology – and money – behind this. The company filed more than 50 patents, and has another 100 applications pending, over the course of five years as it developed the system. Keurig invested about $100 million in the device in fiscal 2015, and said in September it planned to spend a similar amount in 2016.
However, the roll out has so far been limited and often negative. Critics of the Kold have been quick to point out some big flaws in the device: it's expensive, large, needs to get warmed up and isn't more convenient than popping open a soda, according to some complaints on Keurig's website and Facebook page.
But a closer look at how the device works also reveals a few hints to how Keurig might be able to do to address some of these issues.
It starts with a chiller.
KeuirgWhile much of the press surrounding Keurig Kold has focused on the machine's carbonation features, the process starts with chilling.
"There are a lot of ways to make something hot quickly, but there are few options to make something cold quickly," Keurig spokesperson Suzanne DuLong told Business Insider.
As soon as users insert a pod with the flavor of soda they are after, and start the machine, water is drawn into a chiller from the external water tank. The chilling process begins as an impeller spins, cooling the water.
If the water isn't cold enough, it will not absorb carbonation as well. Plus, the changing temperature of the water is responsible for setting off the chain of events that follows in the next 90 seconds.
The cold water then flows into the pod.
US Patent and Trademark DepartmentAs the chiller does its job, a small amount of water is brought to the cartridge chamber, where the flavor pod is located.
The drawings in this August, 2014 patent by Keurig's Thomas Novak, Ross Packard, Peter Peterson and Shawn Gulla for a "Method and apparatus for cartridge-based carbonation of beverages" are not the exact schematics for the Keurig Kold machine. However, they do show the tech that underpins it, as water moves from one chamber to another.
The carbonation comes from "beads" in the upper chamber.
KeurigThe flavor pod is divided into the two chambers. One contains beads that are made with a blend of minerals – primarily aluminum silicate – with tiny porous spaces that hold carbon dioxide captive until they're exposed to water. Keurig calls them "Karbonator" beads.
The second chamber contains the beverage syrup, which comes into play later.
Once the system registers the water in the chiller has reached the optimum temperature of approximately 37 degrees, the Keurig Kold releases the small amount of water into the top of the pod, wetting the beads and releasing the carbon dioxide.
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