How an Armenian Digital Innovator is Revolutionizing Global Advertising with Telegram

The advertising industry today is more competitive than ever, particularly on social networks, where brands constantly battle for attention. Businesses are now facing increasing pressure to diversify their digital marketing strategies, finding new platforms to connect with their audiences more effectively. In response to this growing need, an innovative solution has emerged—Prodigi’s Telegram Ad Network, developed in Armenia and rapidly gaining traction both locally and internationally.

Prodigi, a forward-thinking digital marketing agency based in Yerevan, has tapped into the immense potential of Telegram, creating a product that allows businesses to engage directly with highly active and targeted communities. Initially launched in Armenia and Uzbekistan, the Telegram Ad Network is now expanding to meet the needs of businesses worldwide.

Addressing the Industry’s Pain Points

As social media platforms become more saturated, businesses are struggling to break through the noise and reach their intended audience. Traditional advertising methods on these platforms often lack the personalization and engagement needed to truly stand out. Prodigi’s Telegram Ad Network provides a much-needed alternative, offering businesses a new way to interact with users through Telegram—a platform known for its high engagement rates and direct communication capabilities.

Elina Manukyan, Prodigi’s International Business Development Lead, highlights the global potential of this innovation: "The Telegram Ad Network is not just another advertising channel. It provides businesses with the ability to connect with users in a more personal and meaningful way, especially in markets that are oversaturated with traditional ads. This is particularly valuable for industries like Crypto, where traditional platforms often impose restrictions, making it difficult to reach the right audience. With Telegram, these businesses can engage directly with users without those limitations"․

Innovation Rooted in Armenian Expertise

What makes this solution truly remarkable is not just the technology, but the story behind it. Born out of Armenia’s vibrant digital landscape, Prodigi’s team of experts has developed a product that meets global business needs while staying true to its local roots.

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Hermine Ghazaryan, the Native Network Product Owner, shares her perspective on the development process: “We knew we wanted to create something scalable. The challenge was to build a network that would not only work well in Armenia and Uzbekistan but also have the adaptability to be used globally. It’s exciting to see how businesses are now benefiting from it.”

In Uzbekistan, where the Telegram Ad Network has gained strong momentum, local businesses are leveraging it to reach a wider audience. Valeriy Hakhverdyan, Prodigi’s Country Director in Uzbekistan, offers insights into the regional impact: “The market here is ripe for digital innovation. Our clients in Uzbekistan are seeing significant results from the Telegram Ad Network, especially in terms of audience engagement and reach. It’s a testament to the product’s effectiveness.”

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A Global Vision with Armenian Roots

Prodigi’s Telegram Ad Network is more than just a regional success story—it’s a reflection of the company’s broader vision to drive digital innovation from Armenia to the rest of the world. As businesses continue to seek new ways to diversify their marketing strategies, Prodigi’s innovative approach provides a clear solution.

With the Telegram Ad Network, businesses can diversify their digital strategies, reach highly engaged audiences, and navigate the challenges of an increasingly competitive online environment. This platform offers a unique opportunity for companies to connect with their target markets in a more direct and impactful way, driving growth and maximizing their advertising potential.