Merry Goopmas, You Can't Afford This: A Visit to Gwyneth Paltrow's Christmas Market

When I walked into the GOOP MRKT on its opening day, I was shocked by how quiet it was. There was a single security guard standing in the store. To the left of the main entrance, the pop-up’s resident baristas spoke quietly amongst themselves. By the living room, three girls, white, probably in their twenties, with very shiny hair, tried on boots, boxes spread all over the “coffee table,” and giggled with an employee, who smiled back and mostly stood still. Besides myself, there was only one other woman in the store—an older, distinguished looking white lady who took a quick spin through and then left. Nobody asked if I needed any help, until I finally approached the employee in the beauty section, asking to speak with the pop-up’s publicist. Why am I telling you all this? Because on the one hand, it’s hard to imagine, as someone who is not a thief, that three guys could walk in there and steal $173,000 worth of merchandise. On the other, it seems like the easiest thing in the world.

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