NAVER Pay Brand Identity Design

NAVER Pay is NAVER's integrated financial brand. It started as NAVER's simple payment service in 2008 and has since expanded to include remittance, loans, insurance, real estate, stocks, and more, leveraging NAVER's vast data and cloud technology to enhance users' financial lives.

The new NAVER Pay features a circular N symbol instead of the square N symbol. This change establishes its independence as a comprehensive financial brand, elevating its brand hierarchy beyond that of a simple sub-service of NAVER. The circle, as a basic shape alongside the square, aligns with the values of "finance." To this, we added the meanings of 'technology' and 'expansion' to complete NAVER Pay's new brandmark.