The redesign of the Laghetto Network of Hotels, Resorts and Experiences brand was developed to unify and strengthen its visual identity and reflect its evolution over the years. The project contemplated Rede Laghetto's brand architecture by creating a structure that guaranteed consistency and clarity in communication, allowing the master brand and its sub-brands to coexist harmoniously. The focus was to align the brand with its fundamental values ??of seriousness and trust, maintaining characteristics of the last redesign to strengthen the recognition of the Laghetto logo and symbol. The logo has been improved with thicker lines and a standardized ending. The symbol, which represents the idea of ??union, acceptance and sensitivity was adjusted for greater balance and coherence, being simplified for application in one color.
