MUSINSA 2.0

Plus X collaborated with MUSINSA to develop the MUSINSA 2.0 Design Language, a comprehensive design system aimed at enhancing user experience and supporting global expansion. The project focused on creating a minimalist yet functional design that reflects MUSINSA's unique brand identity.

Key features include a gray-based color scheme, modular component-based design for consistency and scalability, improved information hierarchy, and streamlined navigation across various services. This system was implemented across multiple platforms, including content details, Snap, Fashion Talk, reviews, and live commerce. By prioritizing usability and efficient content presentation, the new design allows for quick screen construction and effective product showcasing.

The user-centric approach has resulted in increased content consumption and improved accessibility, contributing to MUSINSA's goal of providing an enhanced digital shopping experience for its customers.