McDonald's is fixing the biggest flaw on its menu

Robert Galbraith/Reuters

The worst item available at McDonald's this year from an investor's perspective was actually an entire menu: the Dollar Menu and More.

Financial blogger Asit Sharma singled out the value menu as the most detrimental of McDonald's offerings in a post on The Motley Fool because of its inability to give customers a bargain while also generating sales for the company.

"McDonald's 'Dollar Menu and More' was spread over too wide a price point range to create a win for both customers and the company," Sharma wrote.

The Dollar Menu and More was introduced two years ago, as it became clear the burger chain's dollar menu was no longer profitable. The new value menu was intended to engage value-minded customers while also pricing items in the sweet spot of $2 to $5.

McDonald's is nixing the menu in January. In its place, the company plans to debut the "McPick 2" menu, which will allow customers to pay $2 for two of the following items: small fries, a McDouble, a McChicken, and mozzarella sticks.

Robert Galbraith/Reuters

Sharma wrote that McPick 2 would succeed "if customers add on other items (like high margin soft drinks) to orders, and if it wins repeat visits."

2015 wasn't all bad news for McDonald's. Sharma said the best thing McDonald's released this year was also a group of items: the all-day breakfast menu, which he said had an immediate, potentially long-term impact on the company's revenue and earnings.

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