FIA WEC - BRANDING THE MOMENTS

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It was a pleasure supporting the @fiawec_official across different branding challenges this season, with a focus on clarity, consistency, and stronger presence for the championship's key moments.

A new race logo system was introduced for 2025, with the goal of unifying all the season's event logos and making promotion more seamless, by grouping the main information into a single block. The approach stays functional and elegant, built to work everywhere, from broadcast to social, to circuit dressings and communication materials.

A dedicated set of digital templates was also developed, built from the WEC DNA to support communication throughout the season, and especially across race weekends. The system keeps the key actors at the center, with a secondary graphic layer adding structure, rhythm, and consistency across every format.