“Your Column Is Not Worth the Price of a Nice House”: With Eye-Popping Auctions, News Outlets Are Jumping on the NFT Gravy Train

The New York Times, Time, and the AP have racked up six-figure sales of digital assets that could be a future revenue stream—or the next bubble to burst. “If it doesn’t make sense,” Quartz’s CEO says of the frenzy, “it probably doesn’t make sense.”