FOX leverages NASCAR Kansas TV audience to boost IndyCar Long Beach

The NASCAR Cup Series race at Kansas Speedway on Sunday drew 2.926 million viewers on over-the-air FOX according to Nielsen’s Big Data + Panel metric.
Beyond just the factual number, there is not a straightforward comparison, since this race aired on FS1 last year. NASCAR boasted a 26 percent increase from Kansas last year but that race aired on FS1. An April Cup Series race would be over 3 ...Keep reading