The very best October Prime Day deals of 2024, what to shop at Amazon today

It's officially official: Amazon's 2024 October Prime Day sales event is finally here. Launching this morning, the 48-hour sales event, Prime Big Deal Days, will run from today and tomorrow, October 8 and 9. According to Amazon, it will include "access to millions of great deals" across big-name brands such as Apple, Samsung, Fitbit, Sony, Ninja and more. A great way to kick off the holiday season and start crossing items off your gift shopping list or do a little shopping for yourself.

All of those deals don't mean a thing if you can't find something to shop for. Allow us to make things a bit easier for you. As shopping experts, we pride ourselves on being able to sniff out the very best of the best deals on items that you'll actually\ want to spend your money on. Looking for a gift for a hard-to-shop-for person? Are you in need of a new set of PJs that don't cost a fortune? Or perhaps you're looking to upgrade some of the at-home technology you've been sitting on out of ease. (We're looking at you Apple iPad!) We at AOL spend our days thinking about online shopping and what to buy on the internet to make life just a little bit easier without breaking the bank. Trust that the deals we've sourced below are designed for just that: to save you money while also making everyday life more straightforward. It's worth noting that our roundup below includes deals from Amazon, as well as competitive Prime Day deals from other retailers like Walmart, Wayfair and Nordstrom. After all, our goal is to curate a helpful guide to the very best deals across the internet during all of these savings events.

When it comes to Amazon's October Prime Day event, in addition to your standard good-as-Black Friday markdowns, Prime members have access to exclusive shop deals and free shipping. There's definitely no shortage of deals, and there's literally something for everyone hiding in the digital sales racks. Today kicks off the fall Prime Day event, so get the deals while you can.

Jump to: Top deals | Deals under $25 | Deals under $50 | Deals under $100 | Beauty deals | Kitchen deals | Home & electronics deals | Outdoor & garden deals | Fashion deals

Top deals 

Best Prime Day deals under $25

Best Prime Day deals under $50

Best Prime Day deals on luxury name brands

Best Prime Day beauty deals

Best Prime Day kitchen deals

Best Prime Day home & electronics deals

Best Prime Day fashion deals

Don't have Amazon Prime?

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)