Feature: Winter sports fervor spurs ice-and-snow consumption in NW China

YINCHUAN, Jan. 29 (Xinhua) -- As a cold front grips northern China, the Huangguchuan ski resort in Tongxin County, northwest China's Ningxia Hui Autonomous Region is bustling with ski enthusiasts relishing the joy of winter sports.

With the ski season in high gear, Tongxin has seen a winter sports boom, with businesses thriving from its ice and snow resources.

For winter sports lovers, heavy snowfall has