Water purifier maker Livpure eying over 10L subscriptions within 4 years

Livpure is betting big on its water-as-a-service model, targeting over 10 lakh subscriptions in the next four years as it intensifies efforts to scale up affordable access to clean and purified water across India, according to company Managing Director Rakesh Kaul.

The company, also present in categories such as appliances, mattresses and sleep accessories, is targeting a turnover of Rs 900 crore this fiscal year, a growth of up to 60 per cent from the previous year.

"India is a huge market, and everyone knows that purified water and access to purified water is a big challenge...Currently, in a country the size of ours, penetration of water purifiers is still at 7 to 8 per cent of the total household population of India," Kaul told PTI.

With a view to reducing the cost of access to clean drinking water to consumers, he said,"We launched an innovative business model called water-as-a-service four years back, whereby we decided that the installation (of electric water purifier) will .