Twitter now directs to X.com in the latest step in Musk's rebrand of the platform

Trying to access Twitter now redirects to X.com as owner Elon Musk takes the latest step in rebranding the social media platform.

• Elon Musk just took the next step in rebranding Twitter as X.
• Twitter.com now redirects to the X.com domain.
• Musk has had a fascination with using the letter X for his businesses dating back to at least 1999.

Social media users trying to access Twitter may notice something different today: Typing in Twitter.com now redirects to the X.com domain.

Platform owner Elon Musk confirmed the change in a post early Friday morning, saying, "All core systems are now on X.com."

A popup message alerting users to the change reads: "We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same."

Previously, there was still some back-and-forth with the URLs: You'd still see the Twitter.com URL if that's what you typed to access the site, but using the Share button on a post produced a link that started with X.com, for example.

And some users are still seeing the Twitter.com domain — though it's not clear how long that'll last.

The change marks the latest step in Musk's rebrand of Twitter to X since buying the platform in 2022.

Last year, he ditched Twitter's famous blue bird logo for an X and said posts on the platform should no longer be called "tweets" but instead "Xs."

Musk has long talked about his plans for an "everything" app called X that he envisions would take inspiration from Tencent's WeChat.

"If you're in China, you kind of live on WeChat," he's said. "It does everything — sort of like Twitter, plus PayPal, plus a whole bunch of things, and all rolled into one, with a great interface. It's really an excellent app, and we don't have anything like that outside of China."

Musk has also used the letter X in the branding of his other businesses.

Last year, he launched a company called xAI, for example. But his fascination with X for his businesses dates back decades: In 1999, Musk cofounded a financial services business with the domain X.com that would ultimately become part of PayPal through a merger. Not to mention, he runs SpaceX.