What Apple users need to know about differential privacy

In a big change of direction, Apple at WWDC announced plans to use differential privacy in iOS and macOS as a way in which it can collect useful data in order to securely provide its customers with data driven AI services. Why? What is it? And what is it for?

Why?

Connected technologies are proliferating across every part of modern life, not just in consumer markets – everything from public transport to energy supply is impacted.

In conjunction with real time big data analysis, these connected technologies make it possible to build insights that weren’t visible before. You see some evidence of the value of such data in medical research using ResearchKit. Google already collects a huge quantity of such information for its products, but many consumers want more control over the information that is collected about them.

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