How the UK 'Brexit' vote is already impacting Apple

Apple has big challenges and some opportunities following the UK ‘Brexit’ decision to exit EU, Europe accounted for 21.5% of its revenue in FY 2015.

Watching the news

Brexit is a big deal, so much so that web traffic has been unpredictable. The decision has driven more traffic to news sites (and away from other sites) than any other event this year, bar the tragic Orlando shooting, said mobile intelligence platform, Apteligent. The vote drove “almost 70 percent more traffic than normal,” they said.

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