Band-Aid launches bandages to "embrace the beauty of diverse skin"
Band-Aid is launching a range of bandages in light and dark shades of black and brown to make its products more racially inclusive. The company announced the new products on its Instagram with an image that shows adhesive strips in five different colours including pale shades to darker hues. Band-Aid, which is a part of
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Band-Aid is launching a range of bandages in light and dark shades of black and brown to make its products more racially inclusive.
The company announced the new products on its Instagram with an image that shows adhesive strips in five different colours including pale shades to darker hues.
Band-Aid, which is a part of Johnson & Johnson, created the bandages to show its commitment to promoting diversity and in support of those protesting for racial equality following the death of African America George Floyd in police custody in Minneapolis on Monday 25 May.
"We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice," Band-Aid's post stated. "We are committed to taking actions to create tangible change for the Black community."
"We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin," it added.
"We are dedicated to inclusivity and providing the best healing solutions, better representing you."
Established in 1920, Band-Aid previously launched a range of bandages in multiple skin tones in 2005. Named Perfect Blend, these bandages were discontinued three years later.
"We are excited to bring back a similar product with improved comfort and flexibility," a Band-Aid spokesperson told US news channel NBC.
Johnson & Johnson has pledged that over the next three years it will give $10 million (£7,944,923) to fight racism and injustice in the United States, while Band-Aid brand it is donating $100,000 (£79,455) to the Black Lives Matter Foundation.
Following George Floyd's death and protests around the world, a number of artists and illustrators have created visuals as part of the Black Lives Matter movement to spread information and resources on how to help.
Many designers and architects have spoken out in demand for more equality and diversity, while others joined many on Instagram in posting a black square in solidarity with those protesting for racial equality.
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