Pharrell Williams designs tenniswear for Evian to celebrate "what keeps us connected"
Designer Pharrell Williams's wellness brand Humanrace has teamed up with water brand Evian to create a collection of tennis clothes ahead of the US Open.
The limited-edition Evian x Humanrace by Pharrell Williams collection was described as being "tennis-inspired" and features unisex shorts, sweatshirts, t-shirts, caps and a large carry-all.
According to Evian, the line, which has a colour palette of muted and pastel hues, was designed to promote a hydrated and healthy lifestyle.
"Every piece in this line reflects my belief that being well is a lifestyle," Williams said. "Water's the essence of life, right? We can't live without it.'
"So it's only natural for Humanrace and Evian to come together for this collaboration," he added. "It's all about celebrating what keeps us connected, mindful and moving."
Launching ahead of the annual US Open tennis competition, the collection is made in the US from 100 per cent natural fibres, according to Evian, and was informed by sport and tech.
"When designing this collection, we applied the Humanrace lens to Pharrell's imaginative playfulness and Evian's Live Young ethos," explained Humanrace creative director Edward Robinson.
"Humanrace naturally aligns with sportsmanship – both strive towards the daily commitment to being well and a dedication to excellence," he added.
"Through design, we crafted a collection that honors the global community at the intersection of sport, style and innovation."
The tenniswear collection is the first launch in a "multi-faceted partnership" between Evian and Humanrace and will be available to buy from 24 August.
To launch the collection, the two brands have designed an event space in Gansevoort Plaza, New York, that will be open only on the day of the launch and have a design informed by stadiums.
"The collaboration between Evian, Pharrell and Humanrace encapsulates the spirit of our 'Live Young' ethos," said Evian North America marketing director Leeni Hämäläinen.
Williams, who launched the Humanrace brand in 2020 with a line of gender-neutral skincare, is also the creative director of menswear at fashion house Louis Vuitton.
During the Paris 2024 Olympics, he called for architecture competitions to be brought back to the Olympics.
The photography is courtesy of Humanrace and Evian.
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