Dabur India expects government initiatives to boost rural growth in the latter half of the year. In the January-March period, FMCG sales showed recovery, with rural growth surpassing urban areas for the first time in five quarters. Rural areas contribute 45%-50% to Dabur's revenue. The consumer care segment, making up 77% of Dabur’s revenue, grew by 7%, contributing to a 7% rise in total revenue.
