Millets in a bottle: Whisky companies go vocal for local

Historically, Scottish and Irish distillers have used barley as their primary grain, while Canadians and Americans use corn, rye, and wheat. India does not have a dominant global indigenous liquor similar to Baiju in China or Japanese rice wine Sake. The market is dominated by locally produced and adapted versions of European spirits, called Indian-made foreign liquor (IMFL), despite nearly every state having its own version of distilled spirit.