India’s wearables market has been on a downturn for over a year, affecting major brands like Boat and Boult. Boat reported a 5% revenue drop in FY24 but halved its losses, while Boult’s profits shrank despite a 40% revenue increase due to expansion efforts. Smartwatch demand remains low, with a 10% decline in Q2 shipments. Meanwhile, the true wireless audio segment grows, driven by budget-friendly features and quick-commerce expansion.
