We are in the midst of the festive season, the season of good cheer that will run up to the New Year. It is also a season, shall we say, of good “cheers”! Yes, this is a good time of the year for the so-called “sin sector”, especially liquor companies. There are, however, good reasons to look at these companies beyond the seasonal cheer. This is a sector where growth never seems to lag. Yet, as investors, you need to be well aware that there are many problems these companies face, some of them very specific to the sector. Read on to find out.