BusinessAudience Schema Example [2024]

Hi, this schema is supposed to inform Google who you are targeting with your products and services.

In theory, this could mean that people who fit within your target audience, are more likely to see your website in the search results.

Here’s an example for an ecommerce football website, selling to parents and clubs:

<script type="application/ld+json">
{
 "@context": "http://schema.org",
 "@type": "Store",
 "name": "Ultimate Football Gear",
 "url": "https://www.ultimatefootballgear.com",
 "audience": [
 {
 "@type": "BusinessAudience",
 "audienceType": "Parents",
 "geographicArea": {
 "@type": "AdministrativeArea",
 "name": "Nationwide"
 },
 "suggestedMinIncome": 30000,
 "suggestedMaxIncome": 100000,