What is Attribution in Digital Marketing? – Webology’s Guide to Marketing Attribution

Your prospects go through multiple touchpoints before converting into customers.

Calculating your overall digital marketing ROI is straightforward.

But, how do you know which customer journey touchpoints are responsible for results?

This is where attribution comes in. It lets digital marketers put their strategies under the microscope and study them on a deeper level.

In this post, we’ll tell you:

• What is attribution in digital marketing
• Types of attribution models
• Why you should implement it
• How to incorporate attribution in your digital marketing ...