Caitlin Clark has a theory on why NBA viewership is down on New Heights podcast

There’s been a lot of chatter about why NBA viewership is down, and Caitlin Clark has a theory.

It makes sense that a basketball expert would weigh in on what they know best. So, when Caitlin Clark joined the latest episode of the New Heights podcast with Jason and Travis Kelce, she didn’t hesitate to share her thoughts when asked why she thinks NBA viewership might be down. “Honestly, I feel like…the average basketball fan doesn’t understand how good NBA players are, and they think it looks like they’re now trying,” Caitlin explained.

“I promise you they’re trying. They’re just like so good…Obviously, the physicality of the league has changed a lot…maybe people want more beef and physicality, and people think it’s gone soft.” There you have it—Caitlin Clark’s musings on the NBA. Caitlin also thinks that the skill levels have changed in the NBA, and the league is evolving. She even made sure to mention that not everybody loves 3-point shots like she does because we wouldn’t expect any other answer from her.

Here’s the clip with her full explanation:

Caitlin Clark on the NBA viewership#FeverRising #WNBA pic.twitter.com/NqqJtmyNnD

— Krysta (@Krysta____) January 2, 2025