What are America's most popular beers to fill your 2025 Super Bowl party lineup?
The key to a good Super Bowl party is a proper spread. That includes delicious food and, importantly, a crowd-pleasing lineup of beers.
That second half can be a daunting task. There are more options than ever before when it comes to booze, from your standard lager to a rapidly expanding class of hard seltzers and canned cocktails. You don’t want an unwanted 12-pack of grimy beer to take up valuable fridge space until you can foist it off on a neighbor at a cookout. You want a buffet of suds people will be happy — or, at the very least, not inspired to complain — to drink.
SUPER BOWL PARTY: How to build the perfect beer lineup for Super Bowl 2025
While the most popular beers in the U.S. aren’t necessarily the ones I’d pick, they’re a good barometer for a lowest common denominator brew that will keep the widest swath of guests happy. In order to figure out which beers fit that bill, I used YouGov’s consumer awareness index, which plots what percentage of poll respondents have heard of a certain beer and what percentage actively like said beer.
Let’s see who boasts the highest approval ratings when it comes to your Super Bowl beer lineup. Here are the results.