Liverpool expand in South Korea with Over the Pitch retail partnership
April 29 – Premier League Liverpool have signed their first-ever retail partnership in South Korea as the club looks to expand its global profile.
LFC and Korean clothing shop Over the Pitch will collaborate on product development and market expansion.
The launch will initially involve two new shop-in-shops located in Hongdae (Seoul) and Suwon selling Official LFC Merchandise, with a standalone store planned to follow.
The move supports LFC’s ambitions for growth in the Asia region following the club’s new official retail partnership with All Star Partners (ASP) in China last year.
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