F1's Lando Norris Stars In TUMI's 'Uncompromisingly Light' Campaign For New Luggage

Lando Norris poses with a customized backpack starring in a new campaign for TUMI!

The 25-year-old’s “Uncompromisingly Light” campaign shoot for the brand’s new 19 Degree Lite luggage was unveiled right before the 2025 Formula 1 Crypto.com Miami Grand Prix.

The McLaren driver’s campaign was shot in Lake Cuomo, Italy, with direction by Keane Pearce Shaw and photography by Emma Panchot, at the Villa Erba.

“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” Lando shared in a statement. “Exploring the beautiful landscape was effortless with19 Degree Lite by my side—it’s an experience I won’t soon forget.”

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The 19 Degree Lite collection comes in two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case, plus two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-on.

They all come in the core colors – Blush, Titanium Grey and Black Graphite, as well as seasonal colors Amber and Cobalt.

Also featured in Lando‘s campaign are backpacks from the Turin, Harrison and Alpha Bravo collections!

At the Miami Grand Prix weekend, Lando picked up the Sprint win, and he qualified P2 for the main race on Sunday (May 4).

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