Taylor Swift's Company Purchases Massive 'Eras Tour' Friendship Bracelet for $13,000
Taylor Swift is making a super-sized purchase!
A friendship bracelet that hung on the Caesars Superdome during her three sold-out Eras Tour concerts in New Orleans last fall has apparently been sold to Taylor herself, via local news.
According to the Louisiana Stadium and Exposition District, which is the state board that manages the dome, a buyer purchased the 140-foot-long inflatable for $13,000, and the deal is expected to go through.
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The buyer was identified as Firefly Entertainments Inc., which is Taylor Swift‘s personal services company, providing event management and personal services to her and her family.
According to the purchase agreement, Firefly is responsible for pickup, shipment, and delivery of the giant bracelet, per the report.
The bracelet is seven feet tall and 140 feet across.
The idea came from Abby Jones, a marketing professional with ASM New Orleans, who got approval from Team Swift and hired a Miami-based artist, Shawn Kolodny, who works with large inflatables.
The installation later traveled to other tour stops in other cities, winning the idea’s originator several national marketing awards.
“New Orleans stood out. The bracelets stood out. That’s the creativity of this city,” said ASM New Orleans’ Mike Hoss.
Taylor herself also acknowledged the bracelet during her shows in New Orleans.
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