What to Expect From Best Buy's 'Black Friday in July' Sale

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We're getting to that time of the year when every major retailer seems to have a huge sale leading up to the summer. Amazon's Prime Day sale is the main event in the summer, which all the other retailers seem to revolve around. Best Buy is calling its Prime Day competition sale "Black Friday in July," and it lasts nearly a week. Here is what you can expect.

When is Best Buy's 'Black Friday in July' sale?

Best Buy's summer sale will take place from July 7 through July 13. It also so happens to overlap Prime Day (likely not by coincidence), which runs from July 8 through 11. This is the first time that this sale will last a week—previously, it was three days long.

What other retailers are competing with Amazon's Prime Day?

After Amazon's Prime Day announcement, both Target and Best Buy announced theirs. Target is having Circle Week, which will run from July 6 through 12, and Best Buy is having its Black Friday in July sale. Walmart hasn't made an official announcement yet, but it's surely just a matter of time before it does.

Do you need to be a member to shop Best Buy's sale?

Best Buy hasn't released details on whether the sale will be exclusively for paying members, but I have reached out for more info and will update here. Based on its previous sales, it's likely that anyone who is subscribed to Best Buy's free membership will be able to participate.

What can I expect from Best Buy's Black Friday in July sale?

There is no official list of deals from Best Buy yet, but in an email, it said shoppers can expect deals on TVs, laptops, headphones, video games, electric bikes, and "more." It also said you'll be able to get new deals every day during the sale available in stores, on its website, and in the Best Buy mobile app.